Rochelle Humes designed her new swimwear line to make women feel "confident".
The 27-year-old Saturdays singer believes it is very "important" for ladies to feel empowered when they are wearing a bikini, and it was that premise which inspired her debut 10-piece swimwear line for Very.co.uk, which ranges from size eight to 20.
Speaking to The Daily Star newspaper about her favourite poolside garments, the brunette beauty said: "I love plunging swimsuits at the moment and I have a great embellished blue one among my collection.
"Being able to feel confident in swimwear is so important and I have worked hard on every design for this collection to make sure it flatters and enhances women.
"Glamour is in the detail and the embellishments, plunging shapes and bright colours give the designs something special."
Rochelle - who has two-year-old daughter Alaia Mai with her husband Marvin Humes - unveils her fabulous figure for the accompanying advertising campaign for her Very.co.uk range, posing in a variety of swimsuits including a black halter-neck two piece with orange and aqua seam and thick stitching.
Although she stripped of for the shoot, Rochelle insists she always feels self-concious about flashing her flesh on holiday.
The 'Ninja Warrior UK' host said: "Less is more on holiday. I think a plunging swimsuit is as far as I would go!"
Rochelle's swimwear collection is now available to buy online.