Sarah Jessica Parker surprised three brides with shoes from her own collection during their wedding dress fittings.
The 51-year-old actress - who has designed her own range of shoes called SJP Collection - celebrated Kleinfeld Bridal in New York being the first bridal store to carry her line of footwear by showing up during the fittings of three women and gifting them with her designs.
Brides-to-be Taylor-Rey, Hilary and Kaitlin were all having their dress and accessories fittings when "shoe-specialist" Sarah entered the store with a cart full of her designs and admitted: "I think I'm more excited than anybody."
The moment was captured on video for Brides magazine.
Meanwhile, Sarah - who wore a black dress for her own wedding to Matthew Broderick in 1997 - recently admitted if she was getting married again, she would have gone for a more traditional gown.
She said: "If I were getting married today, I'd likely wear cream, just to have that bridal experience. Now I would want my dress to have an Oscar de la Renta feel, pockets below the waist, a very fitted bodice, a huge skirt, in taffeta or duchesse satin. That silhouette appeals to me because it's old-fashioned yet can look very modern."
And Sarah only ever considers her own opinion when buying shoes for herself.
She said: "I think about not what I find sexy or what I think makes me look good; I wear what makes me feel good. And I don't mean that's a practical decision. It's not like a heel feels great all day long. I can't think about somebody else. If I'm that results oriented, then it's not going to be me and it's not going to be sexy, because I'm going to be wearing somebody else's idea of sexy."