Tara Palmer-Tomkinson's clothing line is for "fat, thin, sober, and drunk" people.
The 44-year-old English socialite - who founded her shirting brand Desiderata in 2015 - was inspired by Chaka Khan's 1978 hit song 'I'm Every Woman' when she designed her latest 'Kubbi' range, which boasts streamlined shaping and clean-cut tailoring, because she wanted it to suit all shapes.
Speaking to The Daily Telegraph newspaper about her collection, the TV personality said: "It's Latin you know. I had a great uncle who used to talk to me in Latin. Amo, amas, amammmm. You know that song, "I'm Every Woman'? That's what I want the 'Kubbi' to be - something for someone doing everything, fat, thin, sober, drunk."
The brunette star has revealed that the range is focused more closely on the finite details as well as the shaping.
She explained: "You want 70 per cent stretch, and I wanted them all made in Britain ... and with every shirt, you don't just get spare buttons in a nasty little plastic packet but with a needle already threaded."
The former party girl has admitted, despite growing up in the spotlight, her fashion style regularly came under scrutiny, which led to her rejection from luxury brands.