Victoria Beckham plans to merge Denim with Victoria line

Victoria Beckham has announced she will be merging her Victoria Beckham Denim range with her Victoria, Victoria Beckham label in a bid to conquer the casual clothing market.

Victoria Beckham plans to merge Denim with Victoria line

Victoria Beckham wants to break into the casual fashion market by merging her denim line with her main collection.

The former Spice Girl-turned-fashion designer intends to bring her Victoria Beckham Denim range into her Victoria, Victoria Beckham range in a bid to make the latter label less synonymous with smart daywear.

Speaking at Singapore Fashion Week on Sunday (17.05.15), Victoria said: "I am very proud of the sense of fun and inclusiveness we've created with our sister brand since we launched. It's now time to take the VVB girls on further adventures - beyond the parties and cocktails and into the workplace and the everyday."

Victoria, 41, thinks the merger between her two collections will make anything possible and is excited by its potential.

She added: "The key elements of the Denim collection that have resonated incredibly well with my girl fit so neatly within the Victoria, Victoria Beckham line that over time we saw it only made sense to combine the two into one collection. The possibilities are really exciting."

The designer - also known as Posh Spice - was given the honour of closing Singapore Fashion Week with her Victoria Beckham show yesterday and before her models took to the catwalk, she got stuck into the set up and even hoovered the front row before the guests arrived.

Posting a photo of herself with hoover in hand on Twitter, she said: "Last minute preparations ... who said I was too Posh to push???? x vb #SGFW #VBTour'. (sic)"

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