A "boozed up" Brit lathered in suncream slipped and slid 40 feet across concrete on his stomach into a swimming pool.
A tourist filmed the painful incident whilst on holiday in Benidorm, Spain.
Kelly Crouch from Maidstone, Kent, told the Daily Mirror newspaper: "They had been messing around all day but this was definitely the craziest thing I saw.
"It's the sort of thing that probably only seems like a good idea after an afternoon of drinking.
"You could see them all whooping and cheering.
"I couldn't believe he did it. I saw him around the hotel afterwards and he was covered in cuts and bruises to his legs and arms.
"He tried a couple of short ones but then they rubbed him up with the suncream thinking it would help with the friction.
"The ground was solid concrete. Even though they covered it in water, it still must have hurt like hell."