Air from Shoreditch is being sold for £20.
Shoreditch Air has decided to start bottling up the invisible gas from the East End city of London - both in the morning and at night - and selling it to people online for the minor sum.
The site's About page reads: "We're Shoreditch Air and we bottle the finest of London's Air.
"If you're missing home or would just like to get an idea of what London smells like you've come to the right place. More areas and editions of London Air coming soon!"
But the invisible gas won't just set people back £20 as the firm is also charging between £10 and £20 for postage.