Chinese women in the UK have started an online campaign against shaving their armpits.
Supporters of the viral campaign are posting pictures of their underarm hair in a contest which is also sweeping China's version of Twitter.
Women all over the world have been been posting selfies on social network Weibo of the hair they allow to grow in their armpits.
The campaign is about challenging social norms and encouraging women not to shave their body hair.
Thousands of pictures have been uploaded to the site, with the main page gaining millions of views.
The trend has swept China after several other campaigns that have urged women to embrace a more natural type of beauty.