People get emotional when the seasons change and seek new "sensations".
With Christmas on the horizon, a study by Dr. Paul Marsden from the London College of Fashion and blu eCigs has found that there are reasons why we go for new products like Starbucks' Pumpkin Spiced Latte and Pret A Manger's Christmas lunches, which hit the shelves in the run up to the holiday period.
Research has found that human emotions are stirred by the change in season and they crave the feel-good factor of nostalgia mixed with fresh sensations that shake up routine.
Dr. Paul Marsden said: "The changing of the seasons is a natural time to stimulate our daily routines with seasonal sensations. Coupled with seasonal nostalgia, this is a key factor in why we have reasons to 'love autumn'."