Playtex launch bra for women unhappy with breasts

Playtex have launched a new wireless bra to help British women feel more confident with their breasts.

Playtex launch bra for women unhappy with breasts

More than half of women are unhappy with their boobs.

Bra makers Playtex have launched a one-of-a-kind wireless lingerie after discovering only eight per cent of women say their breasts are their favourite part of their body, in a hope to boost their confidence.

What's more, in a study of 2,000 women in the UK aged between 40 and 60, a third admitted they aren't comfortable with their partner seeing them naked.

A spokesperson for Playtex, who commissioned the report to coincide with the launch of its new wireless bra, said: "The research findings prove there's a real need amongst women for a wire-free bra with a comfortable and supportive fit, so we're delighted to finally unveil Ideal Beauty - a completely wireless bra that replaces uncomfortable wires with a continuous fabric construction to give women shape-enhancing support, whilst offering all day, light-as-a-feather comfort."

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