Russian police are cracking down on life-threatening selfies.
The government campaign has seen the release of leaflets and videos warning against people taking dangerous snaps after two young men died whilst posing for a photo beside a hand grenade in May and a woman shot herself in the head with a gun.
A police spokesperson told The Times newspaper: "Unfortunately we have noted recently that the number of accidents caused by lovers of self-photography is constantly increasing. Along with the advantages of the modern world there are also new threats. We want to remind citizens that the pursuit of 'likes' in social media can put them on the road to death."
Elsewhere a teenager electrocuted himself while taking a snap on a railway bridge and accidentally touching the live cables, while a woman fell from a bridge in Moscow.
The campaign enforced by the Kremlin uses graphics similar to road signage. One image includes a figure with a phone in one hand and a gun in the other with the caption, "a selfie with a weapon kills".