Amazon.co.uk have found the most pampered pets in the UK at Christmas are those living in Southampton.
Receiving all kind of gourmet treats and costumes to grooming products and new bedding, it's Hampshire pet owners who splash the cash most on their beloved animals.
Pet Supplies Manager for Amazon, Melis del Rey commented: "Britain has always been a nation of pet lovers, and we really see this come Christmas time, with our furry friends enjoying the very best food, toys, bedding and outfits.
"This year the luckiest pets can be found in Southampton but it's clear that family pets up and down the country will be included in this year's festive celebrations."
The top 10 cities with the luckiest pets are: