Stephen Mulhern is challenging people to share their best "freezie" faces as part of a new social media campaign.
The TV presenter will be asking the nation to open their freezers and take a "freezie" selfie picture in order to win £50 worth of Iceland vouchers every day this week.
The TV presenter said: "First it was the selfies, then the belfies (not me) and now January may just be the month for the freezies. We can't wait to see everyone's freezie faces... at a time when we're all feeling the pinch."
Other celebs to pose for a freezie is 'Mysterious Girl' singer Peter Andre, after Iceland teamed up with Birds Eye for the challenge.
And according to YouGov research, the nation is sitting on a £2.5 billion fortune of unused frozen food in their freezers.