A study has proved almost 70 per cent of people living in London have to look good when they work out.
Research carried out by Hammerson - a company who own a variety of large shopping centres across the UK - has revealed almost three quarters of people living in England's capital are style conscious when they work up a sweat, with fitness fanatics spending on average just over £50 on their athleisurewear.
Meanwhile, 80 per cent of Welsh people are more concerned about the actual exercise, and 71 per cent ditch the technological gadgets when they exercise.
Speaking about the change in attitude across the UK to fitness, the head of marketing at Hammerson, Fiona Campbell-Roberts, said: "Sportswear and athleisure has seen massive growth as a category with fashion brands extending their ranges to include fitness clothing.
"Our research shows that as fitness has become a bigger priority for people in their everyday lives so has the desire to buy the right kit to help motivate themselves even more."