Deliveroo has teamed up with Design Works and built a bicycle out of unused kitchen utensils.
The online food delivery company has discovered almost 30 million households in the UK don't use an average of £7 billion worth of cutlery, which totals over 900 million appliances, and to put the neglected items to use Deliveroo has collated the items and designed a fully-functioning two-wheeled mode of transport that will be used by 12,000 members of staff to deliver feasts to their customers.
The innovative campaign is in the hope it will encourage more people to spring clean their kitchen and leave the cooking to professional chefs.
Speaking about the creation the head of production at Design Works, Sean Miles, said: "My cupboards are full of expensive cooking gadgets that are collecting nothing but dust. It's so sad to see these materials - steel, wood, and glass - fall into obsolescence. This project, to make unloved and unused equipment useful again, appealed to my 'Make Do and Mend' sensibilities. It's so exciting to work with Deliveroo to give a new lease of life to thousands of perfectly good raw materials."